Beauty Is In The Eye Of The Beholder?

Beauty Is In The Eye Of The Beholder?
It's actually not, blogs Satoshi Kanazawa at Psychology Today -- contrary to the widely held (and incorrect) belief that what people consider beautiful varies widely from culture to culture and from person to person. Nor is beauty in the eye of the media -- contrary to the other widely held (and incorrect) belief that what we consider beautiful in the west was hammered into us by Playboy, Vogue, movies and TV shows (it was not -- it seems to be innate). In Satoshi's words:

Within the United States, both East Asians and whites, and whites and blacks agree on which faces are more or less beautiful. Cross-culturally, there is considerable agreement in the judgment of beauty among East Asians, Hispanics, and Americans; Brazilians, Americans, Russians, the Aché of Paraguay, and the Hiwi of Venezuela; Cruzans and Americans in Saint Croix; white South Africans and Americans; and the Chinese, Indians, and the English. In none of these studies does the degree of exposure to the western media have any influence on people's perception of beauty. How is it possible for people from such diverse cultures to agree broadly on who is beautiful and who is not?

It appears that people from different cultures share the same standards of beauty because they are innate; we are born with the knowledge of who's beautiful and who's not. Two studies conducted in the mid-1980s independently demonstrate that infants as young as two and three months old gaze longer at a face that adults judge to be more attractive than at a face that adults judge to be less attractive. Babies are wonderfully hedonistic and have no manners, so they stare at objects that they consider to be pleasing. When babies stare at some faces longer than others, it indicates that they prefer to look at them and find them attractive.

In the most recent version of this experiment, newborn babies less than one week old show significantly greater preference for faces that adults judge to be attractive. Another study shows that 12-month-old infants exhibit more observable pleasure, more play involvement, less distress, and less withdrawal when interacting with strangers wearing attractive masks than when interacting with strangers wearing unattractive masks. They also play significantly longer with facially attractive dolls than with facially unattractive dolls. The findings of these studies are consistent with the personal experiences and observations of many parents of small children, who find that their children are much better behaved when their babysitters are physically attractive than when they are not.

As for what humans find beautiful, here's another post by Satoshi on the details. I go into some more detail in my just-published Psychology Today piece, The Truth About Beauty.